AN IDENTITY FOR AN ECO GROUP TRAVEL BRAND THAT FOCUSES ON ADVENTURE, NEW FRIENDS, AND THE ENVIRONMENT. THE ART NOUVEAU AESTHETIC HAS BEEN INFUSED INTO THE LOOK AND FEEL AS A VISUALISATION OF THE ORGANIC HEART OF THE BRAND. POLARISATION IS USED TO THE BRAND’S ADVANTAGE BY BRINGING TRAVEL AND OUTDOOR ACTIVITY TO ROBUST INDIVIDUALS LOOKING FOR UNFORGETTABLE EXPERIENCES.